Whereattentionconvergesinto revenue.
The integrated influencer + performance marketing engine behind 1B+ campaign views. 3,200+ vetted creators, one team, and full-funnel accountability from organic reach to ROAS.
3,200+
Vetted Creators
1B+
Campaign Views
3,200+
Vetted influencer partners
Tier A to Tier C coverage
1B+
Campaign views generated
Across Meta, YouTube & Shorts
2018
Running campaigns since
Seven years of high-impact work
A·B·C
Full creator tier spectrum
Mega reach to micro trust
Trusted by global industry leaders
What we do
One engine.
Two disciplines.
Influencer marketing and performance marketing under one roof — so creator content and paid media stop pulling in opposite directions.
Influencer Sourcing & Vetting
Human-vetted discovery across niche demographics, verified for authenticity and audience fit.
Meta & Paid Social Scaling
Full-funnel campaign setup, audience targeting and retargeting across Meta platforms.
Briefing & Content Production
End-to-end creator briefing and content production, tracked per creator.
Creator Content as Ad Creative
Top-performing creator content adapted and tested as paid ad creative.
Regional-Language Casting
Regional-language and niche-specific casting for markets big and small.
Usage Rights & Whitelisting
Usage rights and whitelisting negotiated up front, so paid media can run on creator handles.
Full-Funnel Targeting & Retargeting
Creator interactions become custom audience pools for bottom-funnel conversions.
Media Optimization & ROAS
Continuous A/B testing and spend reallocation toward what is actually working.
Transparent Reporting
Clear dashboards on spend, CPA / ROAS and creative performance. Reach and engagement tracked per creator.
Creator network
The right tier for
the right job.
Every campaign objective maps to a creator tier. We match, brief and track across all three.
Tier A — Mega & Macro
1M+
followers / organic reach
Mass awareness & cultural authority
Best for: Product launches & national brand signals
- High production value
- Household names
- Global reach
Tier B — Mid-Tier Specialists
100K+
followers
High engagement & niche expertise
Best for: Category domination & performance UGC
- Strong loyalty
- High CTRs
- Rapid turnaround
Tier C — Micro & Native
10K+
followers
Hyper-local trust & authenticity
Best for: Regional penetration & conversion whitelisting
- Peak conversion rates
- Cost efficiency
- Regional nuance
The integrated engine
Creator content in.
Compounding ROAS out.
One loop instead of two vendors: organic creator signal feeds paid media, and paid results feed the next round of creator content.
Creator Content
High-velocity UGC and authentic creator storytelling.
Organic Signal
Identify the top-performing creative variations via engagement metrics.
Paid Amplification
Whitelist creator handles and put paid media budget behind winning creative.
Optimize & Reinvest
Scale high-ROAS ad sets and continuously feed in fresh creator hooks.
How we work
Five steps. No gaps.
Discovery & Brief
Audience analysis, creator persona modeling and campaign KPI alignment before anything goes live.
Strategic Casting
Vetting the 3,200+ partner network for the best brand-creator fit across tiers and languages.
Production & Quality
Briefing, content production, compliance checks and asset delivery with clear approval workflows.
Amplify & Whitelist
Organic launch and paid creator whitelisting run simultaneously, so nothing waits.
Optimize & Report
Live media optimization, attribution reporting and a clear ROAS breakdown you can act on.
Why FocS
Built different,
on purpose.
One team, not two vendors
No disconnect between the creator agency and the performance media buyers. Unified accountability for ROAS.
Proven reach — 1B+ views
Battle-tested campaign structures running since 2018, with frameworks that scale.
Real creator depth — 3,200+
Direct relationships across Tier A, B and C creators with regional-language coverage.
Full-funnel thinking
From top-of-funnel viral attention down to retargeting and bottom-line CPA performance.
Start a campaign
Let's point attention
at your brand.
Tell us what you're launching and we'll come back with a creator plan and a media plan — from one team.